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UTM Builder

Assemble campaign URLs with source, medium, and campaign parameters.

Where the traffic comes from: newsletter, google, linkedin.
The channel type: email, cpc, social.
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How it works

Enter your landing-page URL and the campaign parameters — source, medium, campaign, plus optional term and content — and the builder assembles a correctly encoded URL live.

Existing query strings on the base URL are preserved; parameter values are URL-encoded so spaces and special characters never break the link.

Everything runs in your browser. Nothing is sent to a server.

Frequently asked questions

What's the difference between source and medium?

Source is where the traffic comes from (newsletter, google, linkedin); medium is the channel type (email, cpc, social). Analytics groups by both.

Should UTM values be lowercase?

Yes — analytics tools treat Email and email as different values, so pick a lowercase convention and stick to it.

Track the clicks. We'll grow the referrers.

UTMs measure traffic; backlinks create it. BuildSEO AI wins verified placements that send referral traffic worth tagging.

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